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We are redefining conversations about mental well-being
in the workplace.


Lifelines was started by Melissa and Doug Bernstein in 2020. As Co-Founder of the tremendously successful toy company Melissa & Doug, Melissa has spent the last 30 years helping children discover themselves, their passions, and their purpose through open-ended play.


Lifelines partners with companies and organizations to change the conversation around mental well-being and create workplace environments where individuals can show up as their authentic selves. In doing so, we give people the tools they need to support their personal well-being and the well-being of others.


Our line of physical well-being products will help your workforce utilize their senses to ground in the present moment and find equanimity. 


Our virtual and in-person programs combine Melissa’s authentic story with cutting-edge science to guide participants in developing a well-being practice. Participants learn more about themselves, strengthen resilience, and overcome barriers to achieve their full potential at work and beyond.

Meet The Lifelines Team

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Melissa Bernstein


Melissa is an entrepreneur, creative, author, and Co-Founder of the iconic toy brand Melissa & Doug. She has spoken on dozens of panels and hundreds of podcasts on well-being, leadership, and authenticity. Her favorite Lifelines include walking in nature and playing with her dogs TJ and Mazie.


Lauren Tate

Chief People Officer

Lauren is a leader with a passion for fostering inclusive and collaborative  teams. She has spent the last two decades leading HR organizations across a variety of industries and in both talent management and HRBP roles. Most recently, she was CHRO, Americas, for a Global Commercial Property and Casualty Insurer. Lauren holds an MA in social-organizational psychology from Columbia University. 


Shiri Mund, PhD

Chief Content Officer

Shiri is a learning designer and researcher passionate about helping individuals unlock their full potential. She has spent almost a decade designing learning experiences to support individuals in strengthening their well-being. Shiri has a BA from The Wharton School and a doctorate in Educational Communication and Technology from New York University. She facilitates programs in both English and Spanish.

Lifelines Partners are taking action to improve employee well-being

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When our people are at their best personally, they can bring their best professionally – driving higher levels of productivity, innovation and results.  We believe that the team at Lifelines has the unique ability to help us achieve this through their lived experience, superior partnership, innovative approach and their passion to drive change.


        -US Mental Wellness ERG  National Lead, Accenture

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